Analysis of the development status of my country's baby carriage industry​

1. Analysis of the status quo of the development of the stroller industry

Baby carriages, covering categories such as baby strollers, walkers, twist cars, electric bicycles, bicycles, and tricycles. From the perspective of the manufacturing industry, the government classifies it into the toy industry; but from the perspective of its use function and consumer characteristics, it also belongs to baby products. The "Analysis Report on the Market Competition and Future Prospects of China's Baby and Child Products Industry from 2020 to 2026" released by Zhiyan Consulting shows that strollers are the most typical and common products among baby products, accounting for about 20% of the entire consumption of baby products. % Share.

Baby strollers, as children grow up, have evolved from "luxury goods" to necessities, covering categories such as strollers, walkers, bicycles, battery cars, and bicycles. It can be classified as a toy industry from the manufacturing industry, and as a baby and child product from the use function.

At present, my country's baby stroller manufacturers are mainly concentrated in eastern China where Jiangsu, Zhejiang, and Anhui are located, northern China where Pingxiang and Guangzong are located in Hebei, and Zhongshan and South China in Guangdong and Nanhai. Hubei Hanchuan and Fujian also occupy a certain share. Among them, the East China market accounted for 41%, the North China market accounted for 38%, the South China market accounted for 14%, and other regional markets accounted for 7%.